Day 3 Sessions
Enjoy Today's Sessions Until
Implement Your Author Content Creation and Marketing with Toobly
Ray Brehm
With Paul Brodie, Host & Founder of the Book Marketing Academy 2025
In this GPS Expert Session, Ray shows how Toobly is an intuitive doodle video creation tool designed for anyone who wants to create eye-catching whiteboard animations quickly and easily—no design skills required. But it is not just whiteboards. You can create chalkboards, and glassboards as well. You can produce doodle style videos by combining pre-designed assets with your own creativity. Whether you’re creating marketing content, educational materials, social media posts, or business presentations, Toobly simplifies the process and helps you deliver your message with impact.
Ray Brehm, aka The Summit Guy, is a USA Today and Wall Street Journal Bestseller Author and Virtual Event Expert. He is also the founder of Pubfunnels, the #1 Business Hub for Authors.
Using AI to Market Your Book
John Tighe
With Paul Brodie, Host & Founder of the Book Marketing Academy 2025
In this Expert Session, bestselling author and marketing strategist John Tighe uncovers the overlooked foundation that determines your book’s visibility and sales—and demonstrates how AI can help you nail it faster and more effectively than ever before. You’ll learn actionable ways to harness AI for compelling book descriptions, marketing content, and audience insights, plus discover the critical mistakes to avoid. If you’re ready to save hours, boost your creativity, and stay ahead in the rapidly changing world of publishing, this session is your roadmap.
John Tighe is the bestselling author of "Crush It with Kindle", an online marketing expert, entrepreneur, speaker and business coach. Before going into business John had a career as a corporate lawyer, but decided he wanted a different direction in life. John's mission today is to help experts and entrepreneurs share their message with the world so that they can build a successful business doing something they love, live life on their terms and inspire others.
Go to johnaibook.com
You’ll be able to download my Free Guide:
10 Top Tips for Writing Your Book with ChatGPT
Troubleshooting Poorly Performing Blurbs for
Sales Success
Jessie Cunniffe
With Paul Brodie, Host & Founder of the Book Marketing Academy 2025
In this Expert Session, professional blurb writer Jesse Cunniffe uncovers the hidden reason most book blurbs fail to convert browsers into buyers—and how you can fix it. You’ll learn Jesse’s proven troubleshooting process, the secret to crafting a magnetic hook, and the subtle cues that tell you if your blurb is attracting the right readers. Walk away with a practical checklist and the confidence to turn your blurb into your book’s best sales tool.
Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. A passionate advocate of the indie author community, Jessie has dedicated herself to taking the pain out of blurb-writing with her custom blurb services and two signature courses: Book Blurb Magic and The Spicy Blurb Playbook. On the occasion that Jessie manages to snatch some reading time, she’s probably buried in P. G. Wodehouse or Agatha Christie.
Get Jessie's Blurb Troubleshooting 101 checklist: https://adoracopyediting.thrivecart.com/blurb-troubleshooting-101/
Beyond Royalties: How Successful Authors Turn Books Into Business Gold
Eric Van Der Hope
With Ray Brehm, Host & Founder of the Book Marketing Academy 2025
In this Expert Session, Eric Van Der Hope uncovers the truth about book royalties and why most authors never achieve financial freedom from sales alone. He’ll reveal the proven strategies for transforming your book into a business-building asset, including how to create high-value offers, build an engaged audience from scratch, and leverage your expertise for long-term success. If you want to discover what separates thriving authors from the rest, this is the session you need to watch.
Eric is a 3-time #1 international bestselling author, Book Publishing Director (Book Publishing Shepherd), Book Launch Strategist, Speaker, Host of The Publishing Success Summit (the largest book industry summit of it’s kind online with 84 book industry experts under one “virtual” roof) as well as Host of the Book Launch Summit.
You can connect with Eric at https://bookpublishingroadmap.com/
The Moneyball Approach to Book Covers: How to Outsell the Competition by Fitting In
Matt Stone
With Ray Brehm, Host & Founder of the Book Marketing Academy 2025
In this Expert Session, Matt Stone of 100 Covers pulls back the curtain on the real science of book cover success. Discover why mimicking genre trends—not breaking them—is the fastest path to more sales, and how top authors use data-driven design to attract loyal readers. You’ll walk away with actionable strategies to research your niche, spot the visual cues that sell, and create covers that instantly connect with your target audience. If you’re ready to stop guessing and start selling, this is the session you need.
Matt Stone is the author of way too many books and the CEO of 100 Covers, where he's overseen the production of more than 19,000 book covers since 2018.
You can connect with Matt at https://100covers.com/
The Secret Video Formula: How Authors Can Turn Viewers into Book Buyers
Lisa Angle
With Ray Brehm, Host & Founder of the Book Marketing Academy 2025
In this Expert Session, Lisa Angle of Ninety Degrees Media reveals the most overlooked (and easiest) way authors can use video to sell more books. Discover the right video formats for each platform, how to structure your content for maximum engagement, and the simple end-of-video trick that keeps your book front and center—so you turn more viewers into loyal readers. Perfect for both fiction and nonfiction authors ready to unlock the power of video marketing.
Lisa Angle of Ninety Degrees Media is the right Angle to help you write and sell your story. For over a decade she's helped bestselling authors build their platforms with websites, social media, and video. She's presented webinars and appeared on panels, including several at the long-running Santa Barbara Writers Conference. Her award-winning novel Whiskey And Old Stogies debuted in 2021. When not writing she enjoys making documentaries and whale watching.
You can connect with Lisa at:
https://www.ninetydegreesmedia.com/
https://landing.mailerlite.com/webforms/landing/m3i5j5
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@ 2025 Book Marketing Academy is curated by Ray Brehm and Paul Brodie